Bartending Inside-Out ~ The Guide to Profession, Profit and Fun

by Lori Marcus

“A perfect Bartending 101~ "Heads up, bartenders, here's a book for you. Whether you're a rookie or an old pro, Lori Marcus' "Bartending Inside-Out" is a must. Marcus presents the ins and outs of bartending in clear, concise form, covering everything from how beer is made to how to pour it correctly. You'll find practical translations of bar-speak language such as "shaken" "stirred" and "straight up." Marcus lays out the most common back bar beverages and explains their makeup and use. Her to-the-point, no-nonsense style makes "Bartending Inside-Out" one of the most easily read reference and learning tools available today. You'll learn pouring techniques, responsible service and how-to maximize sales. "Bartending Inside-Out" is complete with index, glossary and recipes." As reviewed in Nightclub & Bar Magazine

Knowledge is the key to success. Anyone can learn the mechanics of bartending but successful bartenders will agree that that the secret to making a good job into a great job goes way beyond the mechanics of fast and flair bartending. In order to make money and be successful in today’s economy, where people are choosing to drink less, bartenders must now be versed in all aspect of service and product knowledge. Using the knowledge found in “Bartending Inside-Out”, bartenders can insure greater tips regardless of how busy the bar. Whether you are just out of Bartending school, learning on your own, or looking to learn more (yes, you can teach an old bartender new tricks!), this book has something for you.

Find out why so many Bartending schools across the country have chosen “Bartending Inside-Out” as a required supplemental book.

Here is what has been said about Bartending Inside-Out” on Amazon.com:

• Just wanted to take a few moments to let you all know about the book.. While I had the chance to attend a trade conference I came across Lori's book and after having gotten a copy of it I ventured home. This book is a must tool for any bartenders out there.. Are you in the beginning stages of learning how to bartend? Then this book is an Asset.. Are you already a bartender but want to know more? Then this book is and asset. Finally are you a manager and want to learn the best ways to learn things about the business? Then this book is an asset.

• I have made it mandatory reading for my bartenders, waitresses and barbacks so they can see where I am coming from as a manager.. Thanking you all in advance...

• Finally a book for the professional bartender. It gives you the insight on what you really need to be professional bartender. Unlike most books that give you a 1000 recipes and teach you what cups to use, this book is truly designed to help those who wish to make a living bartending. A must read for those considering becoming a mixologist for a career or to supplement their income.